Non-alcoholic bitters are concentrated botanical extracts used in small amounts to add depth, complexity, and balance to drinks without contributing any alcohol. They work exactly like traditional cocktail bitters in terms of flavour and function, but use a non-alcoholic base such as vegetable glycerin or apple cider vinegar instead of high-proof spirit. Think of them the way you would think of seasoning in cooking. A few drops or dashes of non-alcoholic bitters can take a simple drink and make it taste finished, layered, and genuinely interesting. Whether you are making zero proof cocktails, experimenting with alcohol-free drinks at home, or looking to build a more inclusive bar for a venue, understanding what bitters are, how they work, and which types exist gives you a genuinely useful ingredient to work with.
This guide covers everything from where bitters came from to exactly how to use them in everyday drinks.
Non-alcoholic bitters are highly concentrated botanical extracts made from herbs, spices, roots, bark, and citrus peel, using a non-alcoholic base like vegetable glycerin or vinegar instead of alcohol. A few drops or dashes are added to drinks to introduce structure, gentle bitterness, and aromatic complexity without any alcohol. They are used in mocktails, sparkling water, tonic, juices, and zero-proof cocktails in the same way traditional bitters are used in alcoholic drinks.
To understand non-alcoholic bitters properly, it helps to know where bitters came from in the first place. The story is older and more interesting than most people expect.
The origins of bitters stretch back to ancient Egypt, where traces of medicinal herbs have been found in wine jars. The practice continued through the Middle Ages, when monks and apothecaries developed concentrated herbal preparations from roots, bark, and botanicals, used primarily as remedies for digestive complaints and general ill health.
By the 18th century, bitters had become a fixture in European pharmacies. They were taken as cure-all tonics, believed to settle the stomach, stimulate digestion, and treat everything from indigestion to malaria. The 1806 definition of a cocktail in an American publication listed bitters as one of four essential ingredients alongside spirits, sugar, and water. This is the first recorded definition of a cocktail in print.
Angostura bitters, now one of the most recognised names in the category, were first created in 1824 by Johann Siegert, a German doctor serving as surgeon general of the Venezuelan army. He developed the preparation to help soldiers with stomach ailments. The intense, concentrated flavour proved easier to drink when diluted with soda water or spirits, and gradually the medicinal tonic became a cocktail ingredient.
Peychaud's bitters followed a similar path, developed by apothecary Antoine Peychaud in New Orleans in the early 19th century. It remains closely associated with the Sazerac cocktail.
Bitters fell out of fashion for a period, particularly during and after Prohibition, when many producers closed. But from the 1990s and 2000s onwards, a craft cocktail revival brought bitters back, and the range of flavours, styles, and formats available today is wider than it has ever been. Non-alcoholic bitters are among the most significant developments of the current era, driven by the rise of mindful drinking and the growing demand for genuinely satisfying zero-proof drinks.
Before getting into non-alcoholic versions specifically, understanding what goes into traditional bitters makes it easier to appreciate what the non-alcoholic ones are doing differently.
Traditional bitters have three components: a base liquid, botanicals, and time.
The base is almost always high-proof alcohol, typically a neutral grain spirit. Alcohol is the preferred base for two reasons. First, it is an extremely effective solvent. It draws out the essential oils, aromatic compounds, and flavour molecules from botanicals in a way that water alone cannot. Second, it acts as a powerful preservative, extending shelf life and maintaining flavour stability over time.
The botanicals are where the character comes from. Gentian root is the most commonly used bittering agent across most aromatic bitters, providing the distinctive dry, earthy bitterness that defines the category. Cinchona bark adds a more medicinal, tonic-like quality. Orange peel, grapefruit peel, and other citrus rinds contribute brightness and lift. Spices like cinnamon, clove, cardamom, nutmeg, allspice, and ginger add warmth and complexity. Some formulas include cacao nibs, star anise, dandelion root, wormwood, or chamomile. Each producer has its own proprietary blend, and many guard their recipes closely.
The botanicals are macerated in the base liquid for weeks, sometimes months, allowing the flavours to fully develop and concentrate. The result is a liquid so intensely flavoured that only a few drops are needed to impact the flavour of a full drink.
The alcoholic strength of traditional bitters is typically high, around 35 to 50% ABV, though this is offset by the tiny quantities used. A few dashes in a drink containing 200ml of other liquid will add a negligible amount of alcohol in practice.
Non-alcoholic bitters follow the same concept and achieve the same result, but replace the high-proof alcohol base with something that contains no alcohol at all.
The two most common alternatives are vegetable glycerin and apple cider vinegar.
Vegetable glycerin is a clear, plant-derived compound with a mildly sweet, slightly thick texture. It is naturally produced from plant oils and is used across the food, cosmetics, and pharmaceutical industries.
As a solvent for botanical extraction, glycerin works similarly to alcohol. It can draw out many of the same aromatic and flavour compounds from herbs, spices, and roots, though it may behave slightly differently with certain compounds compared to ethanol. The result is a bitters with the same functional profile as alcohol-based bitters: intensely concentrated, used in drops or dashes, shelf-stable, and capable of transforming the flavour of a drink.
Glycerin also has a naturally sweet quality, which means glycerin-based bitters can feel slightly smoother and less sharp than their alcohol-based counterparts. Most consumers find this difference imperceptible once the bitters are stirred into a drink.
Some producers use apple cider vinegar as the extraction and preservation base. Vinegar is acidic rather than intoxicating and provides a different extraction profile to both alcohol and glycerin. The acidity can introduce a sharpness to the final product, which some producers balance by carefully selecting botanicals with complementary flavour profiles.
Vinegar-based bitters are a particularly useful option for people who need to avoid not only alcohol but also the sweetness of glycerin for dietary reasons.
For someone who simply wants flavourful drinks and is not particularly concerned about strict zero-alcohol credentials, the difference between using a few dashes of traditional alcoholic bitters and using non-alcoholic bitters is minimal. A few dashes of Angostura bitters containing 44% ABV in a 200ml glass adds an almost immeasurable amount of alcohol to the final drink.
However, for people who are completely avoiding alcohol, which includes those in recovery, people with religious restrictions on alcohol, pregnant women, people on certain medications, and those committed to a sober lifestyle, even trace amounts matter. Traditional bitters in larger quantities can push an otherwise alcohol-free cocktail above the 0.5% ABV threshold that defines non-alcoholic products in most countries. Non-alcoholic bitters, at 0.0% ABV, eliminate that concern entirely.
Both alcoholic and non-alcoholic bitters come in several distinct style categories. Understanding these helps you choose the right one for a specific drink rather than treating all bitters as interchangeable.
This is the most widely used category and the one most people think of when they hear the word bitters. Aromatic bitters are built on a foundation of warm spices, roots, and bark. Gentian root provides the primary bitterness. Spices like cinnamon, clove, allspice, and ginger add warmth. Cacao, star anise, and citrus peel provide additional depth.
Angostura is the best-known aromatic bitter, though its recipe remains a closely guarded secret. Aromatic bitters are used in the Old Fashioned, Manhattan, and many other classic spirit-forward cocktails. In non-alcoholic form, they work equally well in mocktail versions of these drinks and in sparkling water for a simple bitters and soda.
Citrus bitters highlight the oils and bitterness of citrus peel, most commonly bitter orange, grapefruit, or lemon. They add brightness and a sharp, uplifting quality to drinks.
Orange bitters are the most established variety in this category. They are used in lighter cocktails, citrus-forward recipes, and anything where a drink needs lift rather than depth. Classic cocktails calling for orange bitters include the Martini and the Champagne cocktail.
Herbal bitters are built around green, floral, and plant-derived flavours. Lavender, thyme, rosemary, chamomile, mint, and eucalyptus all appear in various herbal bitters formulas. The result tends to be more delicate and aromatic than the warmth of aromatic bitters.
These work particularly well in lighter, more refreshing drinks, including non-alcoholic spritz-style cocktails or drinks with cucumber and elderflower.
Fruit bitters incorporate the concentrated flavour of fruit, ranging from cherry and apple to tropical varieties. They tend to be slightly less intensely bitter and can carry a subtle sweetness that makes them more approachable in certain drinks.
Cherry bitters, for example, are a natural complement to anything with stone fruit. Apple blossom bitters work well in autumnal or warming drinks.
This category includes bitters made from walnuts, almonds, chocolate, coffee, or combinations of these. They add a rich, roasted depth that works particularly well in warming drinks or anything that pairs well with dark, earthy flavours.
Chocolate and coffee bitters are increasingly popular in non-alcoholic espresso-style cocktails and warming winter drinks.
This is the primary and most important use. Non-alcoholic bitters solve a genuine problem in zero-proof mixology: how to make a drink that isn't just juice and sparkling water.
A good mocktail needs the same structural elements as a cocktail: sweetness, acidity, texture, and complexity. Most of the sweet, sour, and base elements can be provided by juice, syrup, and sparkling water. But complexity and a sense of depth are harder to achieve without spirits. That is where bitters come in.
A few dashes of aromatic non-alcoholic bitters in a glass of sparkling water with a squeeze of lemon and a small amount of honey syrup produces something that genuinely tastes like a considered drink rather than a glass of lemon water. The bitters add the layer of botanical interest that makes it feel substantial.
For a zero-proof Old Fashioned, aromatic bitters are essential. Without them, the drink is simply sweetened water with some citrus. With a few drops of good non-alcoholic bitters, it picks up the spiced, warm, complex character that makes the original cocktail worth drinking.
This is perhaps the simplest and most everyday use of non-alcoholic bitters, and it is worth taking seriously.
Adding four to six drops of aromatic or citrus bitters to a glass of sparkling water or tonic over ice gives you a genuinely satisfying drink in about ten seconds. The result is sometimes called a bitters soda, and it has been a staple of non-drinkers at bars for decades before the current zero-proof movement made it fashionable again.
The bitters add just enough botanical complexity and gentle bitterness to make plain sparkling water feel like a proper drink without adding sweetness, calories, or any complicated preparation. It is one of the most underrated everyday drinking options available.
This is actually the oldest use of bitters, predating cocktail culture by centuries.
The bitter taste compounds in bitters, particularly gentian root, are believed to stimulate the production of digestive enzymes and encourage bile secretion, which helps the body break down food more efficiently. Taking a small amount of bitters before or after a meal has been a traditional practice in European cultures for generations, and many bitters products today are specifically formulated and marketed as digestifs.
Non-alcoholic digestive bitters are particularly useful in this context because they allow people who avoid alcohol to access this function. Taken in a small amount of water before a meal, they may help prime the digestive system. After a meal, a bitters and soda serves both a functional and social purpose.
An aperitif is a drink taken before a meal to stimulate appetite and ease social transition into a dining occasion. Campari, Aperol, and similar bittersweet drinks are the most widely known alcoholic aperitifs.
Non-alcoholic bitters can play a similar role. A small pour of bitters in sparkling water with citrus and ice is a natural aperitif-style drink: light, slightly bitter, appetite-stimulating, and easy to hold through pre-dinner conversation without the heaviness of a sugary mocktail.
Bitters have a longer culinary history than most people realise. A few drops of aromatic bitters can enhance a meat marinade, deepen the flavour of a chocolate dessert, add complexity to a salad dressing, or cut through the richness of a cream sauce.
Because non-alcoholic bitters are made from concentrated botanical extracts, they bring the same kind of layered, complex flavour to food as alcohol-based bitters do, without any concerns about adding alcohol to a dish where that might not be appropriate.
Using bitters is not complicated, but a few principles make the difference between using them well and getting the dosage wrong.
Bitters are concentrated. A full dropper or a generous pour will overwhelm a drink instantly. The standard measure is two to four dashes, which from a typical dropper bottle is roughly one to two millilitres.
If you are new to bitters, start with two dashes, taste the drink, and add more if needed. You can always add but cannot take away.
Aromatic bitters work with warm, spiced, or spirit-forward flavour profiles. Think apple juice, dark berry juices, ginger, cinnamon, or cola-style mocktails.
Citrus bitters work with lighter, fresher drinks: cucumber, elderflower, lemon, grapefruit, tonic water.
Herbal bitters complement floral, green, or botanical base drinks.
Fruit and nut bitters work well in dessert-adjacent drinks or anything with coffee, chocolate, or stone fruit.
This requires nothing beyond a glass of sparkling water and a bottle of bitters. Add ice, pour the sparkling water, add four to six drops of your chosen bitters, stir briefly, and garnish with a slice of citrus. That is it. It takes less than a minute and produces something genuinely satisfying.
Combine a small amount of honey or simple syrup in a glass, add three to four drops of aromatic non-alcoholic bitters, stir to combine, fill with ice, pour over a non-alcoholic whisky alternative or a dark fruit juice like cherry or black grape, and garnish with an orange peel or cherry. The bitters are what makes this drink work.
Adding two to three drops of citrus bitters to a glass of fresh juice brightens the flavour noticeably. Orange bitters in pineapple juice, or grapefruit bitters in a glass of pressed apple juice, add a sophisticated edge to what would otherwise be a plain glass of fruit juice.
Yes, most traditional cocktail bitters do contain alcohol, often at quite high concentrations.
Angostura bitters, for example, contains approximately 44.7% ABV. Peychaud's is around 35% ABV. The reason for this is practical: alcohol is both the most efficient solvent for botanical extraction and the most effective natural preservative.
However, the quantities in which bitters are used are small enough that the alcohol contribution to a finished drink is minimal. A few dashes in a large glass adds less than half a percent of alcohol in most cases.
That said, for people who are completely avoiding alcohol, including those in recovery, pregnant women, or those with religious restrictions, even trace amounts can matter both practically and symbolically. Non-alcoholic bitters at 0.0% ABV are the correct choice in these situations.
It is also worth knowing that some glycerin-based bitters may still contain very small traces of alcohol in their flavouring ingredients, even when the base is glycerin. Reading the label and checking the ABV is always the most reliable approach.
The growth of non-alcoholic bitters is directly connected to the broader shift toward mindful drinking and zero-proof options.
The sober curious movement, along with campaigns like Dry January and Sober October, has introduced large numbers of people to the possibility of alcohol-free drinking as a regular choice rather than a deprivation. As demand for genuinely satisfying non-alcoholic drinks has grown, the quality and range of ingredients to make them has grown with it.
Non-alcoholic bitters sit at an important point in this shift. They are an ingredient, not a drink in themselves, which means they allow anyone building a zero-proof bar at home or curating a non-alcoholic drinks list at a venue to create something genuinely sophisticated without relying on expensive zero-proof spirits.
A bottle of non-alcoholic bitters, a good sparkling water, some simple syrups, and a few citrus fruits are all you need to create a range of credible, satisfying drinks that work equally well for guests who are drinking and guests who are not.
For more on the wider context of non-alcoholic drinks and how they fit into a considered drinks offering, our article on non-alcoholic beverages covers the landscape more broadly.
If you are running a hospitality venue, building a home bar, or developing a drinks menu, non-alcoholic bitters are worth treating as an essential rather than an optional extra.
They are inexpensive relative to other non-alcoholic drink ingredients. A single bottle, used in drops and dashes, lasts a long time. And they dramatically expand what you can create with simple bases like sparkling water, juice, and tonic.
For a venue looking to develop an inclusive drinks menu, a few bottles of non-alcoholic aromatic, citrus, and herbal bitters give your bartenders the tools to build zero-proof cocktails that can genuinely compete with their alcoholic counterparts for flavour and presentation.
If you are already exploring what kinds of non-alcoholic and functional drinks belong in a modern drinks range, the London Juice Company range is worth looking at. Products like Mr. Aloe, our aloe vera drink with real aloe pieces, and Mr. Basil, our basil seed drink with real fruit flavour, sit naturally alongside bitters-enhanced drinks as ready-to-serve options that feel interesting without any preparation required.
For something with a clean, natural flavour base that works well alongside bitters-style drinks, RAW Coco Burst coconut water is worth considering as part of a non-alcoholic drinks offering.
Trade and wholesale buyers can get in touch with our team to discuss ranges, pricing, and how our drinks fit alongside a broader non-alcoholic drinks menu.
Yes, and it is more straightforward than most people expect.
The process is the same as making traditional bitters, except that you replace the high-proof alcohol base with vegetable glycerin mixed with water, typically in a ratio of around 75% glycerin to 25% water for shelf stability. Some people use apple cider vinegar as the base instead, which produces a different flavour profile but is equally effective.
You then choose your botanicals. Gentian root is the standard bittering agent and is widely available online. From there, the flavour direction is yours to choose: warm aromatic spices like cinnamon, clove, cardamom, and allspice for something Angostura-adjacent; citrus peel and coriander for something brighter; or herbs like lavender, chamomile, and rosemary for a floral, herbal version.
Place your chosen botanicals into a clean jar, cover with the glycerin and water mixture, seal, and shake daily. Leave to macerate for six to eight weeks, shaking every day to help break down the plant material and release flavour. After the maceration period, strain through a fine mesh or cheesecloth and bottle the liquid.
The result is a shelf-stable, genuinely flavourful non-alcoholic bitters that you have made from scratch. The upfront time investment is largely passive, and the result is something you can use in drinks for months.
If you want to read more about functional and botanical drink ingredients and their uses, our article on why basil seeds belong in your drinks range covers a related and interesting area of botanical drink ingredients.
What are non-alcoholic bitters?
Non-alcoholic bitters are highly concentrated botanical extracts made from herbs, spices, roots, bark, and citrus peel, using a non-alcoholic base such as vegetable glycerin or apple cider vinegar instead of alcohol. They are used in drops or dashes to add depth, bitterness, and aromatic complexity to drinks. They function identically to traditional alcoholic bitters but contain 0.0% ABV.
What are non-alcoholic bitters used for?
They are used in mocktails and zero-proof cocktails to add complexity and structure, in sparkling water or tonic for a quick bitters and soda, as a digestive aid before or after meals, in non-alcoholic aperitif-style drinks, and occasionally in cooking to add depth to marinades, sauces, and desserts. A few drops or dashes is all that is needed.
Do regular bitters contain alcohol?
Yes. Most traditional cocktail bitters are made with a high-proof alcohol base and contain significant ABV, typically between 35 and 50%. Angostura bitters, for example, is approximately 44.7% ABV. The quantities used in drinks are small enough that the alcohol contribution to a finished cocktail is minimal, but for people avoiding all alcohol, non-alcoholic alternatives are the appropriate choice.
Are non-alcoholic bitters really alcohol free?
True non-alcoholic bitters made with a glycerin or vinegar base are formulated to be 0.0% ABV. However, some products described as non-alcoholic may still contain trace amounts from flavouring ingredients. Checking the label for a confirmed 0.0% ABV is the most reliable approach if complete alcohol avoidance matters to you.
What is vegetable glycerin and why is it used in non-alcoholic bitters?
Vegetable glycerin is a clear, mildly sweet, plant-derived compound used across the food, cosmetics, and pharmaceutical industries. It works as an effective solvent for botanical extraction, pulling flavour compounds from herbs and spices in a similar way to alcohol. It also acts as a natural preservative, giving non-alcoholic bitters a good shelf life without any alcohol.
How many drops of non-alcoholic bitters should I use?
The standard is two to four dashes or drops per drink, which is roughly one to two millilitres from a typical dropper bottle. Bitters are intensely concentrated, so start with less than you think you need, taste the drink, and adjust from there. Using too much is a common mistake that can overwhelm the other flavours.
Can you taste bitters in a drink?
Not in the way you might expect from the name. Adding a few drops of bitters to a drink does not make the drink taste predominantly bitter. The bitters work in the background to add structure, complexity, and balance, engaging the palate in a way that makes the drink feel more complete. The effect is closer to the role of seasoning in food: you notice its absence more than its presence.
What is a bitters and soda?
A bitters and soda is simply sparkling water with a few dashes of bitters added, served over ice, often with a slice of citrus. It is one of the simplest and most satisfying non-alcoholic drinks available, takes less than a minute to prepare, and has a genuinely adult, complex flavour profile. Non-alcoholic bitters make this drink completely alcohol-free.
What is the difference between aromatic and orange bitters?
Aromatic bitters are built on warm spices, roots, and bark, particularly gentian root, cinnamon, clove, and allspice. They add depth and warmth to drinks and work well in spirit-forward or stirred cocktail styles. Orange bitters are built on citrus peel and provide brightness and lift. They work better in lighter, citrus-forward drinks or anything that needs sharpening rather than deepening.
Can non-alcoholic bitters be used in cooking?
Yes. A few drops of bitters can add depth to meat marinades, chocolate-based desserts, sauces, and salad dressings. Because they are made from concentrated botanical extracts, they bring complex layered flavour to food much as they do to drinks. Non-alcoholic bitters are particularly useful in cooking where alcohol-based bitters might otherwise introduce a small but unwanted amount of alcohol.
Are bitters suitable for pregnant women?
Pregnant women should approach any concentrated herbal product with caution. Non-alcoholic bitters contain no alcohol, which removes that specific concern, but some of the botanicals used, including gentian root and certain other herbs, are not recommended during pregnancy. Checking with a midwife or doctor before using any concentrated herbal product during pregnancy is the right approach.
How long do non-alcoholic bitters last once opened?
Most glycerin-based non-alcoholic bitters are shelf-stable and have a long shelf life, often one to two years or more when stored correctly. Keeping the cap tightly sealed and storing the bottle away from direct sunlight helps maintain the flavour over time. Vinegar-based bitters are similarly shelf-stable. Unlike fresh juices or dairy products, bitters do not require refrigeration after opening in most cases, though checking the specific manufacturer's guidance is worthwhile.
Can you use non-alcoholic bitters in a mocktail Old Fashioned?
Yes, and this is one of the best applications. An aromatic non-alcoholic bitters added to a combination of simple syrup, ice, and a non-alcoholic base liquid such as dark fruit juice or a zero-proof spirit alternative produces a drink with the spiced, complex profile of a traditional Old Fashioned. Without the bitters, this drink is simply sweetened juice. The bitters are what give it character.
What botanicals are typically used in non-alcoholic bitters?
Common botanicals include gentian root and cinchona bark for bitterness, cinnamon, clove, allspice, cardamom, ginger, and nutmeg for warmth, orange peel and other citrus rind for brightness, cacao nibs for depth, star anise for a slight liquorice quality, and herbs like dandelion root, lemon balm, and fennel seed for complexity. Each producer uses its own proprietary blend, so flavour profiles vary significantly between brands.
Are there non-alcoholic versions of Angostura bitters?
Angostura itself does not produce a non-alcoholic version. However, several producers have developed glycerin-based aromatic bitters that replicate the warm, spiced profile of Angostura specifically for zero-proof use. Brands like All The Bitter produce aromatic non-alcoholic bitters formulated to work as direct replacements in any recipe calling for Angostura.
How do non-alcoholic bitters compare to shrubs?
Both are concentrated flavouring agents used in drinks. Shrubs, also called drinking vinegars, are made by combining fruit, sugar, and vinegar to create a sweet-tart syrup. They add flavour and acidity but not the botanical complexity or bitterness that bitters provide. Bitters and shrubs can be used together in the same drink to create layered complexity.
Are non-alcoholic bitters vegan?
Most glycerin-based non-alcoholic bitters are vegan, as vegetable glycerin is derived from plant oils rather than animal products. Checking the label is the most reliable approach if you follow a strict vegan diet, as some botanical preparations include honey or other animal-derived ingredients.
Where can you buy non-alcoholic bitters in the UK?
Non-alcoholic bitters are now available from specialty drinks retailers, zero-proof drink shops, and increasingly from mainstream online retailers. Brands including All The Bitter, Bitter Truth, and smaller artisan producers offer glycerin-based options. They are worth keeping an eye out for in health food shops and independent drinks stores, where the non-alcoholic drinks category is growing fastest.
Non-alcoholic bitters are one of the simplest and most useful tools available for making genuinely good zero-proof drinks.
They take something as plain as sparkling water and turn it into a considered drink in under a minute. They give a mocktail the complexity and structure it needs to compete with an alcoholic cocktail on its own terms. And they do all of this in a few drops, without alcohol, without significant calories, and without any complicated preparation.
Whether you are building a home bar, designing a non-alcoholic drinks menu for a venue, or simply looking for ways to make alcohol-free evenings more interesting, non-alcoholic bitters are worth having to hand.
The broader non-alcoholic drinks category has evolved considerably, and bitters sit at the serious, craft end of it. They are an ingredient, not a gimmick, and the difference they make to a well-built drink is genuine.
The London Juice Company team brings together years of expertise in the juice and beverage industry, combining a passion for health and flavour with global distribution knowledge. Our content is crafted to inspire both juice enthusiasts and business owners, offering trusted insights, flavour combinations, and industry trends. We’re dedicated to sharing our love for fresh, natural juices and helping you enjoy the benefits of a vibrant, healthy lifestyle, no matter the season.
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